No opinions but facts, mostly
Psst! Listen up, fellow campaigners! Did you know that you can actually install Adobe Campaign Classic locally and it won’t cost you a penny? Of course, you won’t be able to run actual marketing campaigns with it, but you can use it as your personal development playground. It’s like having a sandbox, but for grown-ups. […]
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a...
I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore where else...
My grandad used to say, ‘When there is a platform, there is an API.’ The same goes for Adobe Campaign Classic, which was equipped with its own programmable interface. With...
If you’re familiar with Adobe Campaign Classic, you may have noticed that it utilizes the SOAP (Simple Object Access Protocol) API. We live in an age where REST is taking...
Message Digest 5 (MD5) is a hash function used for data integrity, but it is not suitable for security-critical applications. It has found use for various applications, one of which...
If you ever was wondering how to switch tracking for one link in particular in salesforce marketing cloud here is how we can achieve that using simple AMPScript trick. You...
I have seen many blogs written on this topic, but almost all of them got it wrong! Even the major...
When working with workflows in Adobe Campaign Classic (ACC), time zone configuration plays a vital role in ensuring accuracy for...
Have you ever encountered a situation where the Adobe Campaign console crashes while you’re trying to view something? This issue...
Imagine a campaign composed of multiple workflows, each following a specific sequence guided by various logic paths that dictate how...
Search forms are essential tools in SFMC for locating various objects within the platform. Some searches lack simple search functionality....
Marketing automation has become an essential tool for businesses aiming to improve efficiency, enhance customer engagement, and increase conversions. However,...
I’m sure there was, or will be, a time when you need to find the folder ID where your data...
Imagine you need to create a lot of data extensions. Let’s not overcomplicate things and just say we will have...
We usually encounter this type of error when using SQL activities in Salesforce Marketing Cloud Engagement (MCE), and we already...
You may already know that when storing text data of “infinite length” in a data extension, it’s important not to...
Marketing automation involves using software and technology to automate repetitive marketing tasks across various channels, such as email campaigns, social...
I specialize in solving problems, automating processes, and driving innovation through major marketing automation platforms.
