No opinions but facts, mostly
Psst! Listen up, fellow campaigners! Did you know that you can actually install Adobe Campaign Classic locally and it won’t cost you a penny? Of course, you won’t be able to run actual marketing campaigns with it, but you can use it as your personal development playground. It’s like having a sandbox, but for grown-ups. […]
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a...
I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore where else...
Working with marketing automation platforms for almost a decade and over 4 with salesforce marketing cloud have taught me valuable lessons on how to approach problems we all face in...
My grandad used to say, ‘When there is a platform, there is an API.’ The same goes for Adobe Campaign Classic, which was equipped with its own programmable interface. With...
If you’re familiar with Adobe Campaign Classic, you may have noticed that it utilizes the SOAP (Simple Object Access Protocol) API. We live in an age where REST is taking...
Have you ever wondered how to implement DKIM in Adobe Campaign Classic, look no further here is how you can do it. Implementing DKIM for Adobe Campaign Classic, gave many...
Message Digest 5 (MD5) is a hash function used for data integrity, but it is not suitable for security-critical applications. It has found use for various applications, one of which...
One innovative way to enhance engagement and provide value is by integrating iCalendar (.ics) events into your email campaigns. Whether you’re hosting webinars, conferences, or any significant event, offering a...
In Salesforce Marketing Cloud (SFMC), Cloud Pages are commonly used for developing and testing scripts. But once these pages are...
Marketing automation has become an essential tool for businesses aiming to improve efficiency, enhance customer engagement, and increase conversions. However,...
I’m sure there was, or will be, a time when you need to find the folder ID where your data...
Imagine you need to create a lot of data extensions. Let’s not overcomplicate things and just say we will have...
We usually encounter this type of error when using SQL activities in Salesforce Marketing Cloud Engagement (MCE), and we already...
You may already know that when storing text data of “infinite length” in a data extension, it’s important not to...
Marketing automation involves using software and technology to automate repetitive marketing tasks across various channels, such as email campaigns, social...
In today’s highly competitive digital landscape, personalization has emerged as a key differentiator in email marketing. Consumers are no longer...
Marketing automation has revolutionized how businesses engage with their customers. Whether you run a small business or a large enterprise,...
There’s nothing groundbreaking here, just another routine installation of WordPress on Ubuntu from scratch on a hosted VPS. But this...
One of the common challenges that professionals encounter when working with Adobe Campaign Classic is dealing with SSL certificate issues....
I specialize in solving problems, automating processes, and driving innovation through major marketing automation platforms.
