How to Set Up MCP for Salesforce Marketing Cloud: A Step-by-Step Guide

MCP (Model Context Protocol) is an open standard introduced by Anthropic that allows AI applications to connect to external tools, data sources and services through a common interface. Instead of building a separate custom integration every time an AI application needs to connect to another system, MCP provides a standard way for them to communicate. To understand how MCP works, there are three main pieces: the MCP Host, MCP Client…