Marketing Cloud Next: Business Units & Data Spaces
Marketing Cloud Next uses business units to organise marketing operations and Data 360 Data Spaces to separate customer data. Each business unit maps to one unique Data Space, creating a defined relationship between the marketing team, its campaigns, and its data scope. Business units are useful for separating brands, regions, product lines or marketing departments. The architecture should be planned around business ownership, user access, data separation, and content management…
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