When it comes to programatically selecting records from the database in Adobe Campaign Classic, queryDef emerges as a crucial tool....

Are you planning to send SMS messages with Unicode characters? If so, you may be wondering why your messages are...

Adobe Campaign is a powerful tool for creating and managing marketing campaigns. One of its most useful features is the...

Send log in Salesforce Marketing Cloud is a feature that allows you to track the delivery, open, click, and other...

Psst! Listen up, fellow campaigners! Did you know that you can actually install Adobe Campaign Classic locally and it won’t...

In Salesforce Marketing Cloud, you can link the customer journey to delivery using data views. Custom views that contain e.g....

In this article, I will provide a simple trick for converting Base64 encoded data to PDF using JSAPI in Adobe...

Have you ever wondered how to add new button with custom functionality to form view. I will show you step...

Some email campaign send outs can have links dynamically rendered in the content. Such links are not visible by Adobe...

In this article I will explain all sorts of variables you can come across when working with the tool. Also...

As many of us are aware, automation in the Salesforce Marketing Cloud can only be scheduled to run at minimum...

When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic...

As the title says open a case every time you experience issue or some feature you used on another instance...

Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside...

If you have field in DE that its value is not always populated for a particular row (customer) and you...

Normally web apps run under the web app user (which is anonymous and has very little to zero rights by...

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will...

Are you aware of Salesforce Marketing Cloud’s additional marketing feature known as Campaign? This tool allows you to group similar...

Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just...

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by...

With majority of the implementations the out of the box center is not sufficient for the client and we are...

I want to gather as much information I have and have it at one place for my future reference and...

On many occasions when handling any form submission single cloud page application is used. This is great as all of...

Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool....