In today’s highly competitive digital landscape, personalization has emerged as a key differentiator in email marketing. Consumers are no longer...

Marketing automation has revolutionized how businesses engage with their customers. Whether you run a small business or a large enterprise,...

Working with marketing automation platforms for almost a decade and over 4 with salesforce marketing cloud have taught me valuable...

There’s nothing groundbreaking here, just another routine installation of WordPress on Ubuntu from scratch on a hosted VPS. But this...

One of the common challenges that professionals encounter when working with Adobe Campaign Classic is dealing with SSL certificate issues....

When using the intersection activity, you can prepare yourself for a lot of headaches, as the activity is as fragile...

Recently, I came across a really interesting issue while sending a proof in Salesforce Marketing Cloud. We use an AMPScript...

When extracting data from Data Extensions in Salesforce Marketing Cloud Automation Studio, you can set the desired output format and...

As Salesforce Marketing Cloud consultants, we experience a variety of issues, some interesting and others very time-consuming. One common issue,...

To effectively leverage any advanced marketing automation platform, understanding its personalization language is essential. In Salesforce Marketing Cloud, AMPScript serves...