Recently, I came across a really interesting issue while sending a proof in Salesforce Marketing Cloud. We use an AMPScript...

To effectively leverage any advanced marketing automation platform, understanding its personalization language is essential. In Salesforce Marketing Cloud, AMPScript serves...

Today, I will set up a development environment for testing any SSJS or AMPScript directly from Visual Studio Code with...

One innovative way to enhance engagement and provide value is by integrating iCalendar (.ics) events into your email campaigns. Whether...

In Salesforce Marketing Cloud (SFMC), Cloud Pages are commonly used for developing and testing scripts. But once these pages are...

Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we dive into...

If you have ever experienced troubles when referring to your content block within another resource, either an email template or...

When working with dynamic email templates that can generate multiple unique variants of the email, you are most probably tasked...

Working with any marketing automation platform, especially Salesforce Marketing Cloud, can provide a great user experience and a sense of...

Recently, I attempted to reference a content block from a cloud page that contained client-side JavaScript, and to my surprise,...

Sometimes, it happens that when you try to preview your email in Salesforce Marketing Cloud, you could encounter a system.OutOfMemoryException....

Working with Salesforce Marketing Cloud, I’ve learned that you often need to try different workarounds until you achieve the desired...

There are many possible issues, and I will try to list all those I have come across during my times...

Message Digest 5 (MD5) is a hash function used for data integrity, but it is not suitable for security-critical applications....

I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks...

Issues arise when an email’s HTML contains personalization that includes multiple different variants, that is altering the appearance of the...

There’s another topic for which official documentation often lacks sufficient information, but it can be incredibly useful when needed. It’s...

When you save links as part of an HTML code in an AMPScript variable, such as a paragraph containing a...

You know the struggle when developing a cloud page application and trying to debug some issues or make changes. You...

Have you ever wondered, while working with SSJS, if there was a function in SSJS similar to the one you...

Send log in Salesforce Marketing Cloud is a feature that allows you to track the delivery, open, click, and other...

When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic...

If you have field in DE that its value is not always populated for a particular row (customer) and you...

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will...